CULTURE & TRANSFORMATION CONFERENCE 2025
On September 10, 2025, bright minds from the fields of culture, leadership and transformation will meet at the Culture & Transformation Conference 2025. Experience fascinating insights into best cases and be inspired by experts such as Vera Starker (business psychologist, bestselling author and co-founder of the Berlin think tank Next Work Innovation) Dr. med. Sebastian Casu (chief physician emergency room & book author), Silvie Rundel (DIE ZEIT). They will all show us how leadership and culture determine change and why change is more of a marathon than a short-distance sprint!
All visitors to the Culture & Transformation Stage will receive a transformation certificate if they attend at least four of the above presentations and complete a culture readiness check.
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Silvie Rundel
Chief Communications Officer, ZEIT Publishing Group
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Vera Starker
SPIEGEL bestselling author, co-founder & CEO Next Work Innovation Think Tank
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Stefanie von Carlsburg
Head of Corporate Communications,
Hamburger Sparkasse -
Dr. med. Sebastian Casu
Medical Director Asklepios Clinic Wandsbek
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Andrea Montua
Change expert & Managing Director MontuaPartner Communications
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Professor Dr. Elke Kronewald
Professor of Communication Management and PR Evaluation, Kiel University of Applied Sciences and Chairwoman of the German Council for Public Relations
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Monika Schaller
Chief Communications Officer
SAP -
Prof. Dr. Sabine Einwiller
Professorin für Public Relations Forschung
Institut für Publizistik- und Kommunikationswissenschaft der Universität Wien -
Rainer Krumm
Management trainer and founder of the 9 Level System
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PhD Sebastian Barnutz
Partner and Head International LifeSciences Squad, Metaplan Gesellschaft für Planung und Organisation mbH
NEW PATHS FOR SMALL AND MIDSIZED BUSINESS ENTERPRISES: TRANSFORMATION AS AN OPPORTUNITY
It's not just SMEs that need to change: Economic uncertainties, new forms of work and social upheaval are shaping everyday life. In this dynamic environment, the focus is on active shaping. Culture, leadership and cooperation are the key to the future viability of organizations. The Transformation Stage offers space for everyone who wants to shape their organization in a future-oriented way. Experts from management, consulting, communication and organizational development show ways to successful transformation - in a practical and inspiring way instead of with empty phrases. This is where lived experience meets jointly developed ideas. Artificial intelligence often acts as a catalyst in change processes. It often accelerates them instead of causing them. But real transformation is achieved by courageous people who take action.
WHAT TO EXPECT
Impulses: Experts share successes and lessons learned from transformation, cultural development and modern leadership.
Exchange: Talk to experts from organizations, authorities and politics and take away tangible tools for your organization.
Best Cases: Find out how companies successfully shape transformation processes - from strategy to culture.
PROGRAM OVERVIEW:
CULTURE & TRANSFORMATION CONFERENCE 2025
13:00 Uhr
Transformation stage. Why now? Why here?
Andrea Montua in conversation with festival host Jens de Buhr
13:10 – 13.40 Uhr
Enough joking now: Pressure to change versus the desire for stability
Keynote von Vera Starker, Wirtschaftspsychologin und Spiegel Bestseller-Autorin
13:40 – 14:00 Uhr
Culture eats strategy for breakfast – and why this is particularly true in phases of transformation
Brief impulse from Andrea Montua, change expert and owner of the transformation consultancy MontuaPartner Communications GmbH
14:00 – 14:30 Uhr
Between tradition and modernity: Innovative strength and agility as success factors in the transformation processes at Giesecke & Devrient, Germany's experts for physical and digital currency ecosystems
Best Case: Christoph Lang, Leiter Corporate Brand Communications and Government Relations
14:30 – 15:15 Uhr
Panel discussion “What do our organizations need if digitalization and artificial intelligence change corporate culture in the long term?”
Prof. Dr. Elke Kronewald, Professor of Communication Management and PR Evaluation, Kiel University of Applied Sciences and Chairwoman of the German Council for Public Relations
Sebastian Barnutz, Partner und Head International LifeSciences Squad, Metaplan Gesellschaft für Planung und Organisation mbH
Prof. Dr. Sabine Einwiller, Professor for Public Relations Research, Department of Journalism and Communication Studies at the University of Vienna
Rainer Krumm, Management Trainer and founder of the 9 level system
Further discussion partners requested
15:15 – 15:30 Uhr
Coffee- und Networking-Pause
15.30 – 16:00 Uhr
Be the face and driver of transformation: The role of the C-level in transformations
Best Case Monika Schaller, SAP AG, Chief Communications Officer bei SAP
16:00 – 16.30 Uhr
How do we maintain enthusiasm in times of change?
Best-Case “ZEIT Verlagsgruppe", Silvie Rundel, Chief Communication Officer
16.30 – 17:00 Uhr
What we can learn from emergency medicine in terms of leadership and change
Keynote speech by Dr. med. Sebastian Casu, Chief Physician Central Emergency Department & author
17:00 – 17.30 Uhr
No easy matter: How do we counter resistance in transformations and what role do managers play on the road to success?
Stefanie von Carlsburg, Head of Communications, Hamburger Sparkasse
Further discussion partners requested
17.30 – 17.55 Uhr
Change with impact: success criteria for transformations
Final panel discussion with the speakers of the day
18 Uhr
Joint conference conclusion and exchange
The culture and transformation stage will be moderated by Andrea Montua. She is the owner of MontuaPartner Communications, a consulting agency for transformation processes and internal communication in the DACH region. Since 2004, she and her team have been advising and supporting corporations, medium-sized (family-owned) companies and public authorities in phases of change as well as in the development, optimization and professionalization of their communication, management and cultural processes. She has a degree in business administration, is a management trainer and has been a committed communicator for more than 20 years. In her podcast “Auf einen Tee”, she talks to experts from different company sizes and specialist areas to shed light on relevant topics from the day-to-day work of HR and communication managers and executives. Her book “Führungsaufgabe Interne Kommunikation: Erfolgreich in Unternehmen kommunizieren - im Alltag und in Veränderungsprozessen” was published in 2024 in its second edition.
Partner 2025
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